The truth of the matter is that a huge percentage of people who run Google Ads simply don’t have a good enough understanding of what their ads are doing or how well they’re working.
But it’s not their fault. You see, they’ve only got HALF the information they need to get that understanding.
Yes, cost per click, impression share and conversions are all important metrics, but they only tell half the story.
Which is kind of like reading the first half of the Harry Potter series and feeling confused about why Harry was attacked by a vicious 55-year old when he was fifteen months old.
Find out more by watching this quick video below: