Imagine the perfectly constructed Google Ads campaign.

Flawlessly constructed ads.

Ad groups without a single blemish.

Beautifully designed landing page.

If you get all that right, what could possibly go wrong?

Well, the answer is “a lot”.

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2 responses to “Surefire way to fail”

  1. Good point Tash. We see this regularly where the client’s campaign is all good but the call to action (or key message) just doesn’t resonate with their target market. Result = money down the drain.

  2. Natasha says:

    Its such an important part of the process isn’t it! The whole process goes hand in hand, all the way back to the strategy, the message, the market, the PPC and then the website. Thanks for your comment Karl 🙂

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