If you’ve ever invested any time in learning more about marketing and listening to various experts, there’s something I guarantee you’ll have come across.

Split-testing.

Whether you’ve seen it on Facebook, heard it from stage or read it in a book, split-testing has been in vogue for a long time now.

Different headlines, different button colours, video or no video, you name it, the experts have tested it.

But you want to know a secret?

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