Google is always improving its offering, especially when it comes to PPC.

But there’s one particular feature that often flies under the radar.

It’s called Customer Match – a more advanced way of building relationships with our customers.

So, what’s the crack?

In essence, Customer Match allows us to createtarget and even exclude customers from a tailor-made user list.

From the list, you can engage through Search, Shopping, Display, Video, and Discovery campaigns.

The best thing about this service is the ease of reaching former customers we have already established a good relationship with.

We can then target these customers with personalised techniques aligned with their preferences, activity, and shopping habits.

However, the real value lies in its ability to target new consumers based on your current customers behaviours.

The catch?

Unfortunately, not everyone makes the cut. ✂️

To set up Customer Match on your Google account you must:

  • Have good policy compliance, following all best practices and up to date payment history
  • Certain compliances also account for your timescale with Google and your history of expenditure
  • You must upload customer information from “first-party content” only

You see, it’s an “invite only” thing once you meet the requirements but once you’re through the door, you can start enjoying the benefits of Customer Match and maximise your PPC marketing strategies.

We recently set up Customer Match for a client of mine.

We utilised Google Shopping to target abandoned cart users and generate some re-engagement with former consumers.

But that’s not all. We also managed to increase brand loyalty and improve the overall remarketing strategy.

The great part is that it doesn’t take long to set up.

Customer Match has become a big player for targeted marketing, especially when it comes to remarketing.

So, if you haven’t received your golden ticket to the exclusive Customer Match club yet, then you may need to rethink your next move with PPC and how you can get access.

After all, you don’t want to lose old customers to your competitors.

If you’re interested in finding out more about Customer Match, contact us today.

Have a great week!


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