THE CLIENT
Based in Bruton in Somerset, CGSM Events has been supplying high-quality stretch tents all over the world for over a decade. As one of the UK’s most established and innovative stretch tent hire companies, we deliver hundreds of events each year. What once started out a small family business has grown into a successful company with clients as far as Dubai, Abu Dhabi, Ibiza, France and Italy.
THE APPROACH
The product is specifically aimed at larger functions, which leaves room for error when targeting a selection of “tent” related keywords. We’ve decided to niche down the keyword focus directly to stretch tent hire and then any events like corporate, festival etc that could also be relevant.
We’ve segmented out budget for each area of service (corporate, festival, wedding etc) as we have identified with the client each area of service will have different avatar with a different budget. We’ve also heavily focused looking at which devices are being used by the target market and further segmented the budgets and bid adjustments to meet the areas that perform better.
We have a number of direct search campaigns running along with some display campaigns.
THE RESULTS
Our client has reported an increase in quality of lead along with an increase in overall leads per month.
“It is a genuine pleasure to work with Traffic Snap, so thank you!”
After having a bad experience with our previous internet marketing team we were apprehensive about anyone taking on our CPC campaigns. Traffic Snap have had one hell of a task turning around the damage that had been done, but they have done just that. Traffic Snap have been so incredibly helpful, informative and professional whilst being friendly and approachable. It is a genuine pleasure to work with Traffic Snap, so thank you!
Ash – CGSM Events
