A supplier of world-leading Datakey memory products, experts in application knowledge with an exceptional track record, Nexus is the proven partner for rugged and secure portable memory for electronic device manufacturers in the UK, Ireland, Germany, Switzerland, Austria and Scandinavia.
Due to the specific nature of this product, there was a lot of research into how terms like USB could be contained within a search so we could prevent those searching for general use USB sticks vs engineers looking for a secure, solid data key.
There has been specific tests using a variation of keywords and then also testing different call to actions and lead magnets on the pages we were directing the traffic to.
It was important for us to carry out split testing to identify which selection of keywords generated the better quality of traffic and then which landing page and it’s call to action resulted in a higher conversion rate.
As a result of our testings we have narrowed down our keywords for a specific selection of terms and have identified which call to action has been most successful.
We also introduced another level of tracking using “Ruler Analytics” which has allowed us more transparency to pass over to the client.
“I’ve spoken with other agencies in the past who haven’t provided the clarity that Natasha did”
Micheal Barrett - Nexus