Knowledge Centre
Are you scrimping and saving in your customer acquisition process and is it harming your business? Ryan and I moved house in May. In truth, I never thought it would actually happen. It was one of those moves that just seemed to destined to fail, with red tape and human error holding things up at…
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I was in Somerset at the weekend, grabbing some R&R with Ryan and the dogs. The place we stayed in was a Cheddar village in the shadow of the beautiful Cheddar Gorge, and it really was postcard perfect – artsy shops, 16th century pubs and cute little cottages. Our cottage was outside the village, but…
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As a bit of perfectionist and a Google Ads obsessive, one thing that frustrates me more than most other things is accounts where budget is wasted, not because the operator is doing anything majorly wrong, but because they just haven’t finetuned the little details. As Google Ads has become more nuanced and sophisticated, getting the…
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Knowledge Centre
If you’ve ever invested any time in learning more about marketing and listening to various experts, there’s something I guarantee you’ll have come across. Split-testing. Whether you’ve seen it on Facebook, heard it from stage or read it in a book, split-testing has been in vogue for a long time now. Different headlines, different button…
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Google Ads is a technical platform. Stumble into the interface, and before you know it, you’re presented with more jargon and more metrics than you can shake a stick at. As a result, it’s very easy to get lost in the detail, and move away from the basic principles of ‘market, message, media’. You can…
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I’m often asked what the single most important Google Ads metric is. And it’s difficult to answer. Impressions, cost per click and cost per conversion are all key of course, but it’s only when you combine multiple statistics that you can get a true picture of how well an account is performing. However, there is…
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I wanted to share something slightly different with you in this post. Because – quite often – the content I share is about the mistakes that people make when it comes to Google Adwords. But today, I’m asking the question: “What if everything is going swimmingly with your Adwords account? What do you do then?” When your…
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Imagine the perfectly constructed Google Ads campaign. Flawlessly constructed ads. Ad groups without a single blemish. Beautifully designed landing page. If you get all that right, what could possibly go wrong? Well, the answer is “a lot”.
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The truth of the matter is that a huge percentage of people who run Google Ads simply don’t have a good enough understanding of what their ads are doing or how well they’re working. But it’s not their fault. You see, they’ve only got HALF the information they need to get that understanding. Yes, cost…
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