Google Search campaigns have changed – here’s what you need to know

From summer 2022, Expanded Text Ads are out and Responsive Search Ads are in – they’re now the default ad type when you’re creating ads for a search campaign.

It’s good news, responsive ads will give you streamlined account management, better optimisation and improved adaptability to ever-changing consumer behaviour.

So long as you know how to use them.

In this video, I talk you through the new ads type and show you real life examples to demonstrate how you can take advantage of the change. If you want to optimise your ads and get better results, give it a watch.