You can set up the most attractive banners in the world, but if you’re putting them in the wrong place, they’re probably not going to work. Like on gaming sites for example, where users have come to chill out and have fun, certainly not to buy.

Thankfully, it’s easy enough to exclude certain content within a display campaign – as long as you know how.

I’ve recorded a quick video to show you how to choose where your banners DON’T display.