Skip to content

Important and overlooked

Proud to be an industry leader in

I’m often asked what the single most important Google Ads metric is.

And it’s difficult to answer.

Impressions, cost per click and cost per conversion are all key of course, but it’s only when you combine multiple statistics that you can get a true picture of how well an account is performing.

However, there is one metric that’ll give you a really useful idea of how healthy your account is, enabling you to see at a glance just how well things are going.

It’s often overlooked, which is why I thought I’d put a quick video together, explaining exactly what this metric is, why it’s important and what you can do to improve yours.


How about looking at some different content?

Select a category:

Book Your FREE Strategy Call Today!

Need some advice? No problem get your FREE 20 minute strategy call today

Our Related Posts

Knowledge Centre

5 Important Housekeeping Tasks for Google Ads

5 Important Housekeeping Tips for Google Ads 2024 – Miss out understanding these and miss out on £££’s


Knowledge Centre

Can you get drunk on tonic?

PPC icon

Join the

PPC Mentorship Programme

Fill out the form to get started