I’m often asked what the single most important Google Ads metric is.

And it’s difficult to answer.

Impressions, cost per click and cost per conversion are all key of course, but it’s only when you combine multiple statistics that you can get a true picture of how well an account is performing.

However, there is one metric that’ll give you a really useful idea of how healthy your account is, enabling you to see at a glance just how well things are going.

It’s often overlooked, which is why I thought I’d put a quick video together, explaining exactly what this metric is, why it’s important and what you can do to improve yours.