Our Knowledge Centre

Knowledge Centre

Do you have Google’s golden ticket?

Google is always improving its offering, especially when it comes to PPC. But there’s one particular feature that often flies under the radar. It’s called Customer Match – a more advanced way of building relationships…

Knowledge Centre

How Do You Put Them Off?

You might think that the more people hitting your website, the better.  But what if they’re the wrong people?  I'm wanted to share some key techniques for repelling the wrong traffic while warmly…

Knowledge Centre

Does The Perfect Google Ads Campaign Exist?

I’ve never seen a perfect Google Ads campaign, and there’s a simple reason why: Things can always get better.  That’s why I spend so much time tweaking, refining and improving my client’s…

Knowledge Centre

Answer the public

If you have a Google Ads account with live traffic coming through, or, if you have an agency managing your account, you should  be either looking at or receiving a search term…

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At what cost?

It's a question that I am asked time and time again and it's one that I find quite hard to answer if the truth be told. The reason for that is that there…

Knowledge Centre

The law of attraction

If you're advertising certain services that could also lead to a high volume of people who are searching for information purposes only, it can be difficult as you may end up paying…

Knowledge Centre

No smoke, no fire

As the saying goes, there’s no smoke without fire, and for the first half of 2020, the Conway house featured neither. We got a log burner installed soon after moving in, and…

Knowledge Centre

When the sun isn’t shining

Even for those of us that can crack on from home, the lockdowns this year have been super tough. For the businesses directly affected, who’ve had no choice but to temporarily shut,…