Our Knowledge Centre

Knowledge Centre

How To Squeeze More Out Of An Adwords Account That Works

I wanted to share something slightly different with you in this post. Because – quite often – the content I share is about the mistakes that people make when it comes to Google…

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Surefire way to fail

Imagine the perfectly constructed Google Ads campaign. Flawlessly constructed ads. Ad groups without a single blemish. Beautifully designed landing page. If you get all that right, what could possibly go wrong? Well,…

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Half of Harry Potter

The truth of the matter is that a huge percentage of people who run Google Ads simply don’t have a good enough understanding of what their ads are doing or how well…

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Simple way to slash cost

In an ideal world, every single click you paid for on Google Ads would turn into business. We don’t live in an ideal world. However, one thing’s for sure: most Google Ads…

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Guaranteed by Google.

What will the little green badge mean for small, local businesses like yours? If you haven’t already heard, there’s a new, pretty massive Google feature making its mark in the US. And…

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Why Your Paid Traffic Campaign is DOOMED To Failure

(If You Don’t Get The Basics Right) I LOVE paid traffic. I LOVE running Google Ads for people, getting them leads and customers. But there is one thing Idon’tlove about it, and…

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Should I Be Using Google Ads?

Often I’m talking about the mechanics and philosophy of using Google Ads and how to get the best out of your account, but this month I thought I’d tackle a more fundamental…

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Could “Showrooming” Destroy Your Business?

Showrooming. It’s been happening since we could get Internet on our phones, and with the advent of 4G, it’s only become more prevalent. If you’ve got no idea what I’m talking about,…