Our Knowledge Centre

Knowledge Centre

How Do You Put Them Off?

You might think that the more people hitting your website, the better.  But what if they’re the wrong people?  I'm wanted to share some key techniques for repelling the wrong traffic while warmly…

Knowledge Centre

Does The Perfect Google Ads Campaign Exist?

I’ve never seen a perfect Google Ads campaign, and there’s a simple reason why: Things can always get better.  That’s why I spend so much time tweaking, refining and improving my client’s…

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Answer the public

If you have a Google Ads account with live traffic coming through, or, if you have an agency managing your account, you should  be either looking at or receiving a search term…

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At what cost?

It's a question that I am asked time and time again and it's one that I find quite hard to answer if the truth be told. The reason for that is that there…

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The law of attraction

If you're advertising certain services that could also lead to a high volume of people who are searching for information purposes only, it can be difficult as you may end up paying…

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No smoke, no fire

As the saying goes, there’s no smoke without fire, and for the first half of 2020, the Conway house featured neither. We got a log burner installed soon after moving in, and…

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When the sun isn’t shining

Even for those of us that can crack on from home, the lockdowns this year have been super tough. For the businesses directly affected, who’ve had no choice but to temporarily shut,…

Knowledge Centre

Important information for Google Ads advertisers

What’s happening right now is impacting us all, and over the last few days, I’ve read and heard plenty of different stories about what’s happening to businesses in our country. Some, clearly,…