Our Knowledge Centre

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Pushing my buttons

If you’ve ever struggled with Google Ads in the past, I hear you. …Which is why I’ve cut out a couple of minutes from a podcast I recently recorded, all about how…

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Feet up, Netflix on… Or not

You can set up the most attractive banners in the world, but if you’re putting them in the wrong place, they’re probably not going to work. Like on gaming sites for example,…

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Do you have Google’s golden ticket?

Google is always improving its offering, especially when it comes to PPC. But there’s one particular feature that often flies under the radar. It’s called Customer Match – a more advanced way of building relationships…

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How Do You Put Them Off?

You might think that the more people hitting your website, the better.  But what if they’re the wrong people?  I'm wanted to share some key techniques for repelling the wrong traffic while warmly…

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Does The Perfect Google Ads Campaign Exist?

I’ve never seen a perfect Google Ads campaign, and there’s a simple reason why: Things can always get better.  That’s why I spend so much time tweaking, refining and improving my client’s…

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Answer the public

If you have a Google Ads account with live traffic coming through, or, if you have an agency managing your account, you should  be either looking at or receiving a search term…

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At what cost?

It's a question that I am asked time and time again and it's one that I find quite hard to answer if the truth be told. The reason for that is that there…

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The law of attraction

If you're advertising certain services that could also lead to a high volume of people who are searching for information purposes only, it can be difficult as you may end up paying…