You might think that the more people hitting your website, the better. But what if they’re the wrong people? I’ll share my technique for repelling the wrong traffic while warmly welcoming your…
Why is this important? Keyword match types help control and create rules around your keywords which Google then use to decide whether to show your advert or not. There are 4 match…
Are you scrimping and saving in your customer acquisition process and is it harming your business? Ryan and I moved house in May. In truth, I never thought it would actually happen.…
I was in Somerset at the weekend, grabbing some R&R with Ryan and the dogs. The place we stayed in was a Cheddar village in the shadow of the beautiful Cheddar Gorge,…