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The law of attraction

If you’re advertising certain services that could also lead to a high volume of people who are searching for information purposes only, it can be difficult as you may end up paying for traffic that will never lead to a sale as the person only wanted to find out a certain piece of information and… Read More »<span.....

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No smoke, no fire

As the saying goes, there’s no smoke without fire, and for the first half of 2020, the Conway house featured neither. We got a log burner installed soon after moving in, and in normal circumstances it’s the main way we heat our home. But then I got pregnant, and all of a sudden the smell… Read More »<span.....

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When the sun isn’t shining

Even for those of us that can crack on from home, the lockdowns this year have been super tough. For the businesses directly affected, who’ve had no choice but to temporarily shut, it’s been even more difficult. But if you’ve been affected by the pandemic, I hope you can take some comfort from what one… Read More »<span.....

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Important information for Google Ads advertisers

What’s happening right now is impacting us all, and over the last few days, I’ve read and heard plenty of different stories about what’s happening to businesses in our country. Some, clearly, are struggling. Others are absolutely thriving; this strange, odd situation happening to fall in their lap and allow them to take advantage. Whichever… Read More »<span.....

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Pivoting your call to action

I don’t know about you, but it does feel like there is a little bit more calm in the air than there was last week. Understandably, seven days ago it felt like pretty much everyone was in panic stations, with a lot to sort out and a lot still up in the air. Now, most… Read More »<span.....

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Stop googling your own ads

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Getting smart

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Has it worked though?

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Your 61% Waste

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