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TV But Cheaper
Remember the days when television advertising was booming? All the big brands would buy minutes and minutes of advertising, every single day, because that was where the audience’s attention was. And by and large, those television ads weren’t particularly ‘direct response’. In fact, the majority of them were what you’d call ‘brand awareness’ ads –… Read More »<span.....
Knowledge Centre
Dynamic Ads
If you’ve been running Adwords for a while, you may well have come across something called “dynamic search ads”. Google may have been adding recommendations to use these ad formats in your dashboard, making it much easier for you to start using them, so I thought I’d just drop out a quick note to make… Read More »<span.....
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