Microsoft Ads: the secret weapon in Google’s shadow

If people are actively looking for the thing you sell, you could have just as much success using Microsoft Ads on Bing as you already do on Google. 

With the right team, the right target market and the right campaign, it’s more than possible to experience fantastic ROI and make a lot more sales through Bing… But what is it?

Bing’s the default search engine for Windows Cortana Voice Search, Windows 10 and Office products like Outlook, which explains why a high proportion of Bing searches are done on desktop.

The general demographic is slightly more affluent, slightly more educated and slightly older than your standard Googler, with an average age of 45.