Just because a website visitor hasn’t contacted you as a result of their first visit to your website, it doesn’t mean that they’re not interested in buying from you.
Maybe they’re going to check out a few competitors before coming back to you.
Or maybe they’re not ‘ready to buy’, but they’re researching for when they will be.
Whatever the reason is, the fact is that a whole load of people who ARE interested in what you do are visiting your website, only to drop off and never return.
Which is a bit frustrating, particularly if you’re paying to drive traffic to your website, whether it’s through Google Ads, Facebook, print ads or whatever other marketing you’re doing.