If you’ve ever invested any time in learning more about marketing and listening to various experts, there’s something I guarantee you’ll have come across.
Split-testing.
Whether you’ve seen it on Facebook, heard it from stage or read it in a book, split-testing has been in vogue for a long time now.
Different headlines, different button colours, video or no video, you name it, the experts have tested it.
But you want to know a secret?