When you’re in the thick of things keeping the cogs of your business turning, marketing activities like Google Ads can fall by the wayside.

You might start a campaign…

…But before long you stop it.

You start it again…

…Then you hit stop once more.

Constantly hitting the pause button on your campaigns might seem a simple solution when you’re too busy to give them your full attention.

But doing so will probably damage the campaign’s performance every time you restart.

In this short video, I explain exactly why that it is, and what you can do to combat the problem. Give it a watch and let me know if you want any help with your Google Ads.