As a bit of perfectionist and a Google Ads obsessive, one thing that frustrates me more than most other things is accounts where budget is wasted, not because the operator is doing anything majorly wrong, but because they just haven’t finetuned the little details.

As Google Ads has become more nuanced and sophisticated, getting the most out of your budget has never been easier, but the reality is that most people running ads just don’t put in the extra 10% to wring every last penny out of their ad spend.