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What’s a Google Partner?

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For me, being a Google Partner is like wearing a badge of pride, I like being part of a special club that you’ve had to work hard to be be a member of.

Anyone can set up a Google Ads campaign but achieving Partner status means that a company has demonstrated AdWords skills and expertise, met Google ad spending requirements, delivered company, agency and client revenue growth, and sustained and grown its client base.

I want to highlight the importance of this because as your business creates its digital marketing plan, you’ll possibly start looking at the various advertising methods that are available. One of the most popular methods is pay-per-click (PPC) advertising – Google Ads.

Google ads give you an opportunity to appear when someone is actively seeking a solution.

For example, let says you need to find a local hair dresser or a local dog groomers, likelihood is you’ll go to Google a search something like “Dog Groomers near me” – this then leads to you seeing some listings of local businesses that offer the service you’re looking for. The listings you see at the top of Google are Google ads. That’s what I do – I help businesses get to the top of Google so they can be right in front of people when they’re looking for something they need.

If you’re going to invest some of your hard earned cash into PPC ads and you’re looking for someone to manage it for you, here are some key reasons on deciding why to work with a Google Partner:


A company that is a Google Partner will help you produce the best campaign. We have experience with AdWords. You’ll want to work with a company that knows more than just the standard terms. It is important to partner with a company that has a vast knowledge of AdWords because it will help you maximise your campaign.

Companies that are Google Partners know AdWords well and can produce a campaign that works for your business.


Our digital world is constantly changing. When spending money on AdWords, it is important to stay on top of any digital changes to get the most out of your digital marketing plan.

When you’re working with a Google Partner, you’re working with a company  that is up to date on all the latest changes. Google requires their Partners to constantly learn the changes. These companies are required to take recertification exams to ensure that they are well versed in the latest changes.

Google helps our Partner companies by providing us with in-depth training, so you can feel confident that the information is coming directly from the source.

If a we do not update on training, we will no longer qualify as a Google Partner and our badge is revoked.


One of the most important things to look for in a Google Partner is that we practice what they preach.

When you work with a Google Partner, you can guarantee that we are using PPC for their own business – I dare you to Google “TrafficSnap” – we need to constantly practice using PPC to come up with new and innovative ways to improve our clients’ PPC campaigns. Google requires these companies to practice and test out new methods to keep up with the changes and who best to test them on than ourselves.

We are constantly creating PPC ads and using different keywords to see which keywords work best. We are constantly experimenting to figure out how to craft better PPC campaigns for their clients.


Because of the problem solving nature of Google AdWords and our practice what we preach approach, when we’re faced with a specific PPC problem, it doesn’t take us long to figure out whats going on.

When you are running a campaign, you’re working with a live auction and issues can come up. Your ad could be attacked by malware, which halts your campaign from running. A new competitor may join the auction which will immediately have an impact on your ranking, your cost per click. An ad may be disapproved due to the changing nature of ad regulations and so on. Any number of issues can come up that negatively impact your campaign.

A Google Partner not only have a vast amount of experience but also has a dedicated Google agency team that they can contact for immediate support. If your campaign is running and is attacked by malware, it can cost your business time and money. If you get de-ranked by another competitor it can cost you down time. It may take days for you to fix the issue on your own. Let a Google Partner help you out.


Google has numerous features that they test out before they let all accounts have access to them. These features are typically the latest updates to Google’s AdWords system and require users with experience to test these new features to understand the positive/negetive impact of them.

When you work with a Google Partner, who have access to those beta features, the Partner can integrate the beta features into your plan and see what results it can bring for your own campaign. This helps you get a leg up on the competition and also gives you early learning so that when the new features do come into play, you’re already ahead!


For me, the best thing about a Google Partner is that I get to work directly with Google. I even get to go to their offices in London and have a sneaky sleep in their pods 🙂

They are the top search engine platform in the world!

It can be difficult for an individual business to build a direct connection with Google. If you run into issues or need help, it can be challenging to get direct contact with one person Google. There are hundreds of thousands of other businesses that are trying to get in contact with Google too, which makes it difficult for your business to establish that connection.

When you use a company that is a Google Partner, you have a direct line of communication with Google. Google provides these companies with their own team, so they always have someone to contact. These companies speak to Google directly to address numerous types of topics.

You can have your Google Partner contact Google directly about optimizing an account or relevant insights. As issues or concerns arise, you can guarantee that you have a direct line to solve them.


So, there are just a few reasons to consider picking the right Google Partner if you want to choose to out source management of your own account.

I love being a Google Partner, I get to be part of a community of likeminded agencies that ultimately want to drive the best results for the accounts their managing – we also get some fun games and stationary through the post 🙂


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