As we all know, not all buyers are created equal. Some are highly price sensitive, and will shop around looking for the cheapest deal they can find. Others are the complete opposite – they want the best of the best and they’ll pay a premium for it. And, of course, there are loads more buyers… Read More »<span.....

Remember the days when television advertising was booming? All the big brands would buy minutes and minutes of advertising, every single day, because that was where the audience’s attention was. And by and large, those television ads weren’t particularly ‘direct response’. In fact, the majority of them were what you’d call ‘brand awareness’ ads –… Read More »<span.....

If you’ve been running Adwords for a while, you may well have come across something called “dynamic search ads”. Google may have been adding recommendations to use these ad formats in your dashboard, making it much easier for you to start using them, so I thought I’d just drop out a quick note to make… Read More »<span.....