I don’t know about you, but it does feel like there is a little bit more calm in the air than there was last week. Understandably, seven days ago it felt like pretty much everyone was in panic stations, with a lot to sort out and a lot still up in the air. Now, most… Read More »<span.....

You might think that the more people hitting your website, the better. But what if they’re the wrong people? I’ll share my technique for repelling the wrong traffic while warmly welcoming your target customer. When you first get started in business, a website is usually pretty close to the top of the list of priorities.… Read More »<span.....

Why is this important? Keyword match types help control and create rules around your keywords which Google then use to decide whether to show your advert or not. There are 4 match types available to use, I will demonstrate use of each below. I am going to use a window cleaning company looking to source… Read More »<span.....