Knowledge Centre
You can set up the most attractive banners in the world, but if you’re putting them in the wrong place, they’re probably not going to work. Like on gaming sites for example, where users have come to chill out and have fun, certainly not to buy. Thankfully, it’s easy enough to exclude certain content within… Read More »<span.....
Knowledge Centre
Google is always improving its offering, especially when it comes to PPC. But there’s one particular feature that often flies under the radar. It’s called Customer Match – a more advanced way of building relationships with our customers. So, what’s the crack? In essence, Customer Match allows us to create, target and even exclude customers from a tailor-made user list......
Knowledge Centre
You might think that the more people hitting your website, the better. But what if they’re the wrong people? I’m wanted to share some key techniques for repelling the wrong traffic while warmly welcoming your target customer. When you first get started in business, a website is usually pretty close to the top of the list… Read More.....
Knowledge Centre
I’ve never seen a perfect Google Ads campaign, and there’s a simple reason why: Things can always get better. That’s why I spend so much time tweaking, refining and improving my client’s campaigns. But while I don’t think the “perfect” Google Ads campaign exists, I can tell you for certain that there are A LOT… Read More »<span.....
Knowledge Centre
If you have a Google Ads account with live traffic coming through, or, if you have an agency managing your account, you should be either looking at or receiving a search term report each month so you can analyse the searches that you’ve been paying for. Then from this report, you’ll be able to decide… Read More »<span.....
Knowledge Centre
It’s a question that I am asked time and time again and it’s one that I find quite hard to answer if the truth be told. The reason for that is that there is no set answer. The question is “what budget do I need?”. If you’ve followed me for a while now, you’ll know I… Read More.....
Knowledge Centre
If you’re advertising certain services that could also lead to a high volume of people who are searching for information purposes only, it can be difficult as you may end up paying for traffic that will never lead to a sale as the person only wanted to find out a certain piece of information and… Read More »<span.....
Knowledge Centre
As the saying goes, there’s no smoke without fire, and for the first half of 2020, the Conway house featured neither. We got a log burner installed soon after moving in, and in normal circumstances it’s the main way we heat our home. But then I got pregnant, and all of a sudden the smell… Read More »<span.....
Knowledge Centre
Even for those of us that can crack on from home, the lockdowns this year have been super tough. For the businesses directly affected, who’ve had no choice but to temporarily shut, it’s been even more difficult. But if you’ve been affected by the pandemic, I hope you can take some comfort from what one… Read More »<span.....
Knowledge Centre
What’s happening right now is impacting us all, and over the last few days, I’ve read and heard plenty of different stories about what’s happening to businesses in our country. Some, clearly, are struggling. Others are absolutely thriving; this strange, odd situation happening to fall in their lap and allow them to take advantage. Whichever… Read More »<span.....
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