Knowledge Centre
In an ideal world, every single click you paid for on Google Ads would turn into business. We don’t live in an ideal world. However, one thing’s for sure: most Google Ads operating are spending more money than they need to each month, because they’re driving people to their website who simply have no intention… Read More »<span.....
Knowledge Centre
What will the little green badge mean for small, local businesses like yours? If you haven’t already heard, there’s a new, pretty massive Google feature making its mark in the US. And rumour has it, it’s coming to the UK soon. But will the Google Guarantee really signal a major change to the way online… Read More »<span.....
Knowledge Centre
(If You Don’t Get The Basics Right) I LOVE paid traffic. I LOVE running Google Ads for people, getting them leads and customers. But there is one thing Idon’tlove about it, and that’s the tendency of some business owners to think that as soon as they add paid traffic to their business, they’ll automatically be… Read More »<span.....
Knowledge Centre
Often I’m talking about the mechanics and philosophy of using Google Ads and how to get the best out of your account, but this month I thought I’d tackle a more fundamental question: “Should I be using Google Ads?” You see, in many ways, this is the foundational first question that we all need to… Read More »<span.....
Knowledge Centre
For me, being a Google Partner is like wearing a badge of pride, I like being part of a special club that you’ve had to work hard to be be a member of. Anyone can set up a Google Ads campaign but achieving Partner status means that a company has demonstrated AdWords skills and expertise,… Read More »<span.....
Knowledge Centre
As you know, I spend a lot of time talking about “traffic”. Usually it’s the paid variety though. But at the weekend, I was reminded of where the term I use every day actually came from. Ryan and I escaped down to Cornwall on Friday. I knew it was a long way, but I wasn’t… Read More »<span.....
Knowledge Centre
I’ve just cancelled Sky. Why? It’s simple, Ryan and I just don’t watch it very much anymore. When we do watch movies and TV shows, we’ll mostly do it online, using Amazon Prime and Netflix, and we’ve also made a concerted effort to spend less time in front of a screen, opting instead to take… Read More »<span.....
Knowledge Centre
Back in 2016 my teeth were going wonky. So I decided to do something about it. I booked a consultation and got some braces fitted for the second time in my life. Thankfully people are a little kinder when you get to your 30s then they are at school, so was spared the ‘metal mouth’… Read More »<span.....
Knowledge Centre
X Factor finished at the weekend. I don’t watch it, but it’s been in my consciousness because it’s been all over the news. And you know what else has been in my consciousness as a result? Just Eat. They’re the show’s sponsors, which means they get a huge amount of coverage all the way through… Read More »<span.....
Knowledge Centre
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