You might think that the more people hitting your website, the better.  But what if they’re the wrong people?  I’ll share my technique for repelling the wrong traffic while warmly welcoming your target customer. When you first get started in business, a website is usually pretty close to the top of the list of priorities.… Read More »<span.....

Why is this important? Keyword match types help control and create rules around your keywords which Google then use to decide whether to show your advert or not. There are 4 match types available to use, I will demonstrate use of each below. I am going to use a window cleaning company looking to source… Read More »<span.....

Are you scrimping and saving in your customer acquisition process and is it harming your business?  Ryan and I moved house in May. In truth, I never thought it would actually happen. It was one of those moves that just seemed to destined to fail, with red tape and human error holding things up at… Read More »<span.....

I was in Somerset at the weekend, grabbing some R&R with Ryan and the dogs. The place we stayed in was a Cheddar village in the shadow of the beautiful Cheddar Gorge, and it really was postcard perfect – artsy shops, 16th century pubs and cute little cottages. Our cottage was outside the village, but… Read More »<span.....

If you’ve ever invested any time in learning more about marketing and listening to various experts, there’s something I guarantee you’ll have come across. Split-testing. Whether you’ve seen it on Facebook, heard it from stage or read it in a book, split-testing has been in vogue for a long time now. Different headlines, different button… Read More »<span.....