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For me, being a Google Partner is like wearing a badge of pride, I like being part of a special club that you’ve had to work hard to be be a member of. Anyone can set up a Google Ads campaign but achieving Partner status means that a company has demonstrated AdWords skills and expertise,… Read More »<span.....
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As you know, I spend a lot of time talking about “traffic”. Usually it’s the paid variety though. But at the weekend, I was reminded of where the term I use every day actually came from. Ryan and I escaped down to Cornwall on Friday. I knew it was a long way, but I wasn’t… Read More »<span.....
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I’ve just cancelled Sky. Why? It’s simple, Ryan and I just don’t watch it very much anymore. When we do watch movies and TV shows, we’ll mostly do it online, using Amazon Prime and Netflix, and we’ve also made a concerted effort to spend less time in front of a screen, opting instead to take… Read More »<span.....
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Back in 2016 my teeth were going wonky. So I decided to do something about it. I booked a consultation and got some braces fitted for the second time in my life. Thankfully people are a little kinder when you get to your 30s then they are at school, so was spared the ‘metal mouth’… Read More »<span.....
Knowledge Centre
X Factor finished at the weekend. I don’t watch it, but it’s been in my consciousness because it’s been all over the news. And you know what else has been in my consciousness as a result? Just Eat. They’re the show’s sponsors, which means they get a huge amount of coverage all the way through… Read More »<span.....
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Imagine a world where you didn’t have ANY competitors. No one selling the same thing to the same audience. Life would be pretty good, right? But here’s a reality check: that’s never going to happen. Which means that as long as you run a business, you’re going to be competing against other businesses. And in… Read More »<span.....
Knowledge Centre
As we all know, not all buyers are created equal. Some are highly price sensitive, and will shop around looking for the cheapest deal they can find. Others are the complete opposite – they want the best of the best and they’ll pay a premium for it. And, of course, there are loads more buyers… Read More »<span.....
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