Knowledge Centre
Google Ads is a technical platform. Stumble into the interface, and before you know it, you’re presented with more jargon and more metrics than you can shake a stick at. As a result, it’s very easy to get lost in the detail, and move away from the basic principles of ‘market, message, media’. You can… Read More »<span.....
Knowledge Centre
I’m often asked what the single most important Google Ads metric is. And it’s difficult to answer. Impressions, cost per click and cost per conversion are all key of course, but it’s only when you combine multiple statistics that you can get a true picture of how well an account is performing. However, there is… Read More »<span.....
Knowledge Centre
I wanted to share something slightly different with you in this post. Because – quite often – the content I share is about the mistakes that people make when it comes to Google Adwords. But today, I’m asking the question: “What if everything is going swimmingly with your Adwords account? What do you do then?” When your… Read.....
Knowledge Centre
Imagine the perfectly constructed Google Ads campaign. Flawlessly constructed ads. Ad groups without a single blemish. Beautifully designed landing page. If you get all that right, what could possibly go wrong? Well, the answer is “a lot”.
.....Knowledge Centre
The truth of the matter is that a huge percentage of people who run Google Ads simply don’t have a good enough understanding of what their ads are doing or how well they’re working. But it’s not their fault. You see, they’ve only got HALF the information they need to get that understanding. Yes, cost… Read More »<span.....
Knowledge Centre
In an ideal world, every single click you paid for on Google Ads would turn into business. We don’t live in an ideal world. However, one thing’s for sure: most Google Ads operating are spending more money than they need to each month, because they’re driving people to their website who simply have no intention… Read More »<span.....
Knowledge Centre
What will the little green badge mean for small, local businesses like yours? If you haven’t already heard, there’s a new, pretty massive Google feature making its mark in the US. And rumour has it, it’s coming to the UK soon. But will the Google Guarantee really signal a major change to the way online… Read More »<span.....
Knowledge Centre
(If You Don’t Get The Basics Right) I LOVE paid traffic. I LOVE running Google Ads for people, getting them leads and customers. But there is one thing Idon’tlove about it, and that’s the tendency of some business owners to think that as soon as they add paid traffic to their business, they’ll automatically be… Read More »<span.....
Knowledge Centre
Often I’m talking about the mechanics and philosophy of using Google Ads and how to get the best out of your account, but this month I thought I’d tackle a more fundamental question: “Should I be using Google Ads?” You see, in many ways, this is the foundational first question that we all need to… Read More »<span.....
Knowledge Centre
Showrooming. It’s been happening since we could get Internet on our phones, and with the advent of 4G, it’s only become more prevalent. If you’ve got no idea what I’m talking about, then give me a second, and I’ll explain: Showrooming is the process of using a retail outlet as a ‘showroom’ to investigate and… Read More »<span.....
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